As a result more and more healthcare providers and payers are leveraging mobile apps to connect with consumers-patients-members to make their services more accessible and efficient.
You may have a patient or member portal app with secure access to medical records, communicating with physicians, managing health benefits, healthcare costs, and more.
General information apps are also popular with useful information on location directions and parking, find a doctor tools, health library information and many others.
Other mobile apps within the healthcare industry include ER wait times or service-line specific apps.
As a result, it’s imperative to measure the performance of mobile apps.
Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app.
By monitoring mobile app analytics in addition to performing deeper dives into mobile app data this will assist you in identifying areas for improvement and optimization of the mobile app digital experience to create delightful experiences for those that use it.